The Brief

Our friends over at Arrow sure made us happy campers when we were briefed with conceptualising a branding identity for their summer promotion, which will evolve yearly. The theme? Horror camp. We were up for creating some gore-ious assets.

The Creative

Spanning social, digital and physical, we got to work on setting up camp, with a bespoke illustrated fold-out map for the nightmarish locale, with Easter egg links to well-known locations from showcased titles. The map went global, and was included as a collectable insert in Blu-rays over the Summer.

With multiple banners and a range of illustrated genre badges to highlight the titles' themes, fans were able to get thoroughly lost in Camp Arrow Video. Our brand was printed onto stickers, t-shirts, bags and badges - resulting in Summer success for Arrow, and celebratory s'mores for us.