The Brief
After engaging audiences with the easy entertainment of digital downloads in our first annual Mega Movie Week campaign, we partnered with our friends at BASE to revitalise the multi-studio promotion, and - yet again - spark excitement around the biggest titles of the year, and educate audiences on the simplicity of digital purchasing.
2020’s industry-wide initiative was even bigger - with collaboration between the likes of Sony, Universal, Disney, Paramount, Lionsgate, Studio Canal, BBC and Spirit Entertainment, as well as a campaign that now covered social, digital, OOH, press, online and cinema ads. It’s called ‘mega’ for a reason.