The Brief

After engaging audiences with the easy entertainment of digital downloads in our first annual Mega Movie Week campaign, we partnered with our friends at BASE to revitalise the multi-studio promotion, and - yet again - spark excitement around the biggest titles of the year, and educate audiences on the simplicity of digital purchasing.

2020’s industry-wide initiative was even bigger - with collaboration between the likes of Sony, Universal, Disney, Paramount, Lionsgate, Studio Canal, BBC and Spirit Entertainment, as well as a campaign that now covered social, digital, OOH, press, online and cinema ads. It’s called ‘mega’ for a reason.

The Creative

With an array of titles and studios in the mix, OC devised a clear and equal grid mechanic to make sure each film had its moment in lights. Paired with our high-impact, larger-than-life visuals, this made for a campaign creative that was befitting of the super-sized initiative. With just one week to run, our campaign had to land with instant cut-through to ensure that audiences knew this was a limited-time offer.

The Official Charts Company saw a 500% increase in digital sales across our Mega Movie Week titles during the campaign - so it’s no wonder this already colossal campaign is now expanding to Australia and The Nordics, with OC leading the way. And to top things off, the campaign was highly commended in the Creative Marketing Initiative of the Year category at the 2020 BASE Awards. No big deal...