The Brief

Ever wondered what two badass Miami detectives, and four teenage sisters from the 19th century have in common? Probably not a lot, other than the fact that Sony Pictures asked us to help celebrate two of their biggest 2020 titles coming to the small screen.

Our mission was to take these two distinctly different titles, and create multi-media campaigns spanning digital, social, packaging, POS, TV and VOD.

The Creative

Having swooned Sony with our Little Women pitch, we got to work on creating a campaign that championed the compelling roster of characters in Greta Gerwig's recreation. Our assets made sure to exude the warmth, empowerment and timelessness of the beloved and acclaimed title.

On the flip side, to announce the home ent arrival of Bad Boys For Life, we dialled up the high-octane thrills, and buddy cop laughs with a campaign that was packed full of the action and comedy that fans expect from the iconic franchise.

Both titles hit the UK top 5 digital release charts in their debut weeks, with Bad Boys For Life snatching the top spot.