The Brief

Having worked with BritBox across a host of digital design, we were thrilled to have gotten our hands on (in?) the nationwide outdoor campaign for the puppet-based satire, Spitting Image. BritBox brought the caricature creations back to the nation over three decades after they first hit screens - primed and ready to take aim at a new line-up of politicians, royals and celebs.

To make sure that the UK was fully braced for the arrival of these famous, freaky and down-right funny figures, BritBox asked us to create an OOH campaign that would capture the attention of the nation.

The Creative

Some of the campaign highlights include bus wraps featuring the likes of notorious rule-breaker, Dominic Cummings, a royal domination of London’s Cromination ad space, an army of ad-vans, and a takeover at Westminster station that showcases a left to right (literally) of politicians, in full view of MPs. The UK-wide campaign fully warned the public: that there’s something funny about these people.

According to a press release, Spitting Image earned record-breaking figures for BritBox, as the number of sign-ups to the streaming service increased ten-fold compared to the average daily rate and they hastily commissioned a second series. We'd call that a landslide victory.